{"id":34338,"date":"2024-08-19T12:26:07","date_gmt":"2024-08-19T10:26:07","guid":{"rendered":"https:\/\/www.manutan.fr\/blog\/?p=34338"},"modified":"2024-08-19T12:26:07","modified_gmt":"2024-08-19T10:26:07","slug":"exemple-politique-achats-responsable-transformer-achats","status":"publish","type":"post","link":"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/","title":{"rendered":"Exemple de politique d\u2019achats responsable\u202f: comment transformer sa strat\u00e9gie achats\u2009?"},"content":{"rendered":"<h2 aria-level=\"2\"><span data-contrast=\"none\">D\u00e9finition et piliers d\u2019une politique d\u2019achat responsable<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Une politique d\u2019achats responsables vise \u00e0 s\u2019assurer que, dans le cadre de l\u2019achat de biens et\/ou services, une entreprise <\/span><b><span data-contrast=\"auto\">minimise ses impacts n\u00e9gatifs<\/span><\/b><span data-contrast=\"auto\"> et <\/span><b><span data-contrast=\"auto\">renforce ses impacts positifs<\/span><\/b><span data-contrast=\"auto\"> sur l\u2019environnement et la soci\u00e9t\u00e9. Ainsi, les achats responsables r\u00e9pondent \u00e0 des crit\u00e8res relatifs au d\u00e9veloppement durable, dans une logique de <\/span><span data-contrast=\"auto\">co\u00fbt de cycle de vie<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plus concr\u00e8tement, une politique d\u2019achat responsable contient, par exemple\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La d\u00e9claration d\u2019engagement de l\u2019entreprise\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les objectifs et les principes de fonctionnement\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les responsabilit\u00e9s et le r\u00f4le de chacun\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Le champ d\u2019application\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les crit\u00e8res pour s\u00e9lectionner les produits et les fournisseurs\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Le processus de mise en \u0153uvre\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Dans ce cadre, les directions des achats doivent concilier trois enjeux essentiels\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Environnemental<\/span><\/b><span data-contrast=\"auto\">\u202f: pr\u00e9servation des ressources, efficacit\u00e9 \u00e9nerg\u00e9tique, r\u00e9duction des d\u00e9chets, dur\u00e9e de vie des produits\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u00c9thique et soci\u00e9tal\u202f<\/span><\/b><span data-contrast=\"auto\">: respect des droits humains, conditions de travail, diversit\u00e9, insertion\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u00c9conomique\u202f<\/span><\/b><span data-contrast=\"auto\">: co\u00fbts, qualit\u00e9 des produits, d\u00e9lais de livraison\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">(Encadr\u00e9)<\/span><span data-contrast=\"auto\"> EcoVadis, plateforme d\u2019\u00e9valuation et de mutualisation des performances RSE, d\u00e9finit les achats responsables\u202fcomme \u00ab<\/span><i><span data-contrast=\"auto\">\u2009l\u2019adoption et l\u2019int\u00e9gration de <\/span><\/i><b><i><span data-contrast=\"auto\">principes de d\u00e9veloppement durable<\/span><\/i><\/b><i><span data-contrast=\"auto\"> dans les processus et les d\u00e9cisions d\u2019achats, tout en veillant \u00e0 ce qu\u2019ils r\u00e9pondent aux exigences de l\u2019entreprise et de ses parties prenantes. Cela couvre \u00e0 la fois le d\u00e9veloppement durable des produits et des mat\u00e9riaux, ainsi que la responsabilit\u00e9 des pratiques des fournisseurs.<\/span><\/i><span data-contrast=\"auto\">\u2009\u00bb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Pourquoi mettre en place une politique d\u2019achats responsables\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">La mise en \u0153uvre d\u2019une politique d\u2019achats responsables vient r\u00e9pondre \u00e0 trois grands enjeux en entreprise, que sont les co\u00fbts, la conformit\u00e9 r\u00e9glementaire et l\u2019image de marque.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Ma\u00eetriser les co\u00fbts<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Cela permet, avant tout, d\u2019optimiser les d\u00e9penses sur le long terme. Il peut s\u2019agir d\u2019\u00e9conomies directes, avec l\u2019achat de produits \u00e9conomes en \u00e9nergie, par exemple, ou bien d\u2019\u00e9conomies indirectes, via l\u2019utilisation de mat\u00e9riaux recycl\u00e9s qui entra\u00eene une baisse des co\u00fbts de production.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Anticiper les r\u00e9glementations<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Depuis plusieurs ann\u00e9es, les r\u00e9glementations environnementales vont croissantes\u202f: <\/span><i><span data-contrast=\"auto\">Corporate Sustainability Reporting Directive, <\/span><\/i><span data-contrast=\"auto\">passeport num\u00e9rique des produits\u2026 La mise en place d\u2019une politique d\u2019achats responsables permet de s\u2019adapter aux normes \u00e0 venir, de garantir la conformit\u00e9 et de r\u00e9duire les risques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Am\u00e9liorer l\u2019image de marque<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Enfin, une politique d\u2019achats responsables impacte positivement l\u2019image de marque ainsi que la relation avec l\u2019ensemble des parties prenantes. Cela permet de diff\u00e9rencier son entreprise sur le march\u00e9, mais aussi \u00e0 attirer les clients, les fournisseurs ainsi que les nouveaux talents.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finalement, cela contribue \u00e0 cr\u00e9er de la valeur, \u00e0 booster la comp\u00e9titivit\u00e9 et \u00e0 d\u00e9velopper le chiffre d\u2019affaires de fa\u00e7on p\u00e9renne pour les entreprises.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><span data-contrast=\"none\">(Version Savin\u2019side\u00ae)<\/span><span data-contrast=\"none\"> H2 &#8211; Savin\u2019side\u00ae : une m\u00e9thodologie \u00e9prouv\u00e9e<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le groupe Manutan a cr\u00e9\u00e9 la m\u00e9thodologie <\/span><span data-contrast=\"auto\">Savin\u2019side\u00ae<\/span><span data-contrast=\"auto\"> pour accompagner les entreprises dans l\u2019optimisation de leur strat\u00e9gie d\u2019achats de classe C. Celle-ci repose sur l\u2019analyse des donn\u00e9es, une approche Lean et un cadre agile. Parmi les diff\u00e9rents axes de travail figurent les achats responsables. Cette m\u00e9thode est structur\u00e9e en trois grandes phases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">1. L\u2019audit<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Tout commence par l\u2019analyse des donn\u00e9es de consommation de l\u2019entreprise et des tendances du march\u00e9. Dans le pr\u00e9sent cas de figure, il s\u2019agit principalement du taux de consommation de produits \u00e9co-responsables. \u00c0 partir des axes d\u2019am\u00e9lioration identifi\u00e9s, un plan de progr\u00e8s et les indicateurs cl\u00e9s de performance associ\u00e9s sont d\u00e9finis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">2. Le plan d\u2019action<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Dans un second temps, il faut mettre en \u0153uvre un plan d\u2019action sur mesure (ressources, planning, coordination). Ici, il s\u2019agit principalement de communiquer aupr\u00e8s des clients internes et d\u2019ajuster les outils digitaux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">3. Le pilotage et les am\u00e9liorations<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Enfin, cette d\u00e9marche rel\u00e8ve de l\u2019am\u00e9lioration continue. C\u2019est pourquoi il convient de mettre en place un syst\u00e8me de suivi pour piloter l\u2019activit\u00e9 et enclencher les actions correctives n\u00e9cessaires.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Une m\u00e9thodologie Lean &amp; agile \u00e9prouv\u00e9e<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Il existe une m\u00e9thode \u00e9prouv\u00e9e pour accompagner les entreprises dans l\u2019optimisation de leur strat\u00e9gie d\u2019achats de classe C. Celle-ci repose sur l\u2019analyse des donn\u00e9es, une approche Lean et un cadre agile. Parmi les diff\u00e9rents axes de travail figurent les achats responsables. Cette m\u00e9thode est structur\u00e9e en trois grandes phases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">1. L\u2019audit<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Tout commence par l\u2019analyse des donn\u00e9es de consommation de l\u2019entreprise et des tendances du march\u00e9. Dans le pr\u00e9sent cas de figure, cela se concentre notamment sur le taux de consommation de produits \u00e9co-responsables. \u00c0 partir des axes d\u2019am\u00e9lioration identifi\u00e9s, un plan de progr\u00e8s et les indicateurs cl\u00e9s de performance associ\u00e9s sont d\u00e9finis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">2. Le plan d\u2019action<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Dans un second temps, il faut mettre en \u0153uvre un plan d\u2019action sur mesure (ressources, planning, coordination). Ici, il s\u2019agit principalement de communiquer aupr\u00e8s des clients internes et d\u2019ajuster les outils digitaux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">3. Le pilotage et les am\u00e9liorations<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Enfin, cette d\u00e9marche rel\u00e8ve de l\u2019am\u00e9lioration continue. C\u2019est pourquoi il convient de mettre en place un syst\u00e8me de suivi pour piloter l\u2019activit\u00e9 et enclencher les actions correctives n\u00e9cessaires.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">\u00c9tude de cas\u202fd\u2019un producteur d\u2019\u00e9nergies renouvelables<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Cette \u00e9tude de cas porte sur une entreprise sp\u00e9cialis\u00e9e dans les \u00e9nergies renouvelables. Celle-ci r\u00e9alise plus de 2\u202fmillions d\u2019euros de d\u00e9penses aupr\u00e8s de Manutan et dispose d\u2019un catalogue \u00e9lectronique type <\/span><i><span data-contrast=\"none\">Punch-Out<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">L\u2019audit<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Le <\/span><i><span data-contrast=\"auto\">leadbuyer<\/span><\/i><span data-contrast=\"auto\"> de cette entreprise nous a contact\u00e9s pour mettre sa s\u00e9lection produits au service de sa politique d\u2019achats responsables. Nous avons \u00e9chang\u00e9 avec lui afin de comprendre ses <\/span><span data-contrast=\"auto\">crit\u00e8res d\u2019achats responsables<\/span><span data-contrast=\"auto\"> (empreinte carbone, pr\u00e9servation des ressources\u2026) et les solutions potentielles \u00e0 mettre en \u0153uvre. Il partage notre d\u00e9finition d\u2019un produit \u00e9co-responsable et souhaite promouvoir la consommation de ce type de biens en s\u2019appuyant sur les outils existants.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">(Encadr\u00e9)<\/span><\/b><span data-contrast=\"auto\"> Chez Manutan, nous consid\u00e9rons qu\u2019un produit est \u00e9co-responsable lorsqu\u2019il est de seconde main, c\u2019est-\u00e0-dire d\u2019occasion ou reconditionn\u00e9, et\/ou qu\u2019il est compos\u00e9 d\u2019au moins 25\u202f% de mati\u00e8re recycl\u00e9e et\/ou qu\u2019il d\u00e9tient un label environnemental de r\u00e9f\u00e9rence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En analysant ses donn\u00e9es, nous observons que son <\/span><span data-contrast=\"none\">taux de consommation actuel de produits \u00e9co-responsables s\u2019\u00e9l\u00e8ve \u00e0 9\u202f%. <\/span><span data-contrast=\"auto\">Nous nous sommes alors focalis\u00e9s sur les achats les plus r\u00e9currents (volume et fr\u00e9quence) pour lui proposer des alternatives \u00e9co-responsables aux produits actuellement consomm\u00e9s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En parall\u00e8le, nous avons \u00e9galement \u00e9tudi\u00e9 la consommation de produits \u00e9co-responsables des entreprises du m\u00eame secteur d\u2019activit\u00e9 pour identifier d\u2019autres axes potentiels d\u2019am\u00e9lioration.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Le plan d\u2019action<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Apr\u00e8s avoir partag\u00e9 ces enseignements avec le <\/span><i><span data-contrast=\"auto\">leadbuyer<\/span><\/i><span data-contrast=\"auto\">, nous avons valid\u00e9 la mise en place d\u2019actions cl\u00e9s\u202fpour mettre l\u2019accent sur l\u2019offre \u00e9co-responsable\u202f:\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une communication<\/span><\/b><span data-contrast=\"auto\"> a \u00e9t\u00e9 envoy\u00e9e aux utilisateurs pour mettre en lumi\u00e8re l\u2019offre \u00e9co-responsable mise \u00e0 leur disposition, mais aussi comment acc\u00e9der \u00e0 ces produits sur leur <\/span><i><span data-contrast=\"auto\">Punch-Out<\/span><\/i><span data-contrast=\"auto\">.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Un espace d\u00e9di\u00e9<\/span><\/b><span data-contrast=\"auto\"> a \u00e9t\u00e9 cr\u00e9\u00e9 sur le <\/span><i><span data-contrast=\"auto\">Punch-Out<\/span><\/i><span data-contrast=\"auto\"> contenant les produits \u00e9co-responsables pr\u00e9f\u00e9rentiels (ce qu\u2019on appelle commun\u00e9ment un <\/span><i><span data-contrast=\"auto\">shop-in-shop<\/span><\/i><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Le pilotage et les am\u00e9liorations<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Nous avons mis en place un syst\u00e8me de suivi sous la forme d\u2019un <\/span><i><span data-contrast=\"none\">reporting<\/span><\/i><span data-contrast=\"none\"> trimestriel. Six mois apr\u00e8s, nous constatons que l\u2019entreprise a augment\u00e9 sa part de produits \u00e9co-responsables (+ 1\u202fpoint). Ces actions devraient continuer \u00e0 porter leurs fruits dans les mois suivants.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour les entreprises engag\u00e9es dans la transition \u00e9cologique, la mise en place d\u2019une politique d\u2019achats responsables est incontournable. Cette d\u00e9marche r\u00e9pond tout autant \u00e0 leurs enjeux \u00e9conomiques, qu\u2019environnementaux et sociaux. En adoptant une approche r\u00e9fl\u00e9chie, en s\u2019appuyant sur des m\u00e9thodologies \u00e9prouv\u00e9es et en s\u2019inspirant d\u2019exemples concrets, les d\u00e9cideurs peuvent int\u00e9grer des pratiques d\u2019achats responsables pour un impact positif \u00e0 la fois sur leurs entreprises et sur la soci\u00e9t\u00e9 dans son ensemble.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0d8\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:13,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0d8&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"auto\">T\u00e9l\u00e9chargez notre livre blanc \u00ab\u2009<\/span><a href=\"https:\/\/www.manutan.com\/blog\/fr\/webinars\/achats-de-classe-c-6-leviers-pour-optimiser-votre-strategie\"><span data-contrast=\"auto\">Achats de classe C\u202f: 6 leviers pour optimiser votre strat\u00e9gie<\/span><\/a><span data-contrast=\"auto\">\u2009\u00bb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9finition et piliers d\u2019une politique d\u2019achat responsable\u00a0 Une politique d\u2019achats responsables vise \u00e0 s\u2019assurer que, dans le cadre de l\u2019achat [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":34339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1427],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exemple de politique d\u2019achats responsable\u202f: comment transformer sa strat\u00e9gie achats\u2009? - Manutan blog<\/title>\n<meta name=\"description\" content=\"Transformez votre strat\u00e9gie en actionnant les bons leviers et optimisez vos achats gr\u00e2ce \u00e0 une politique responsable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemple de politique d\u2019achats responsable\u202f: comment transformer sa strat\u00e9gie achats\u2009? - Manutan blog\" \/>\n<meta property=\"og:description\" content=\"Transformez votre strat\u00e9gie en actionnant les bons leviers et optimisez vos achats gr\u00e2ce \u00e0 une politique responsable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\" \/>\n<meta property=\"og:site_name\" content=\"Manutan blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T10:26:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manutan.fr\/blog\/wp-content\/uploads\/2024\/08\/A00312P1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karim Amada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karim Amada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\"},\"author\":{\"name\":\"Karim Amada\",\"@id\":\"https:\/\/www.manutan.fr\/blog\/#\/schema\/person\/2a608cb0d9cfcd6088a1c6ebc412e97e\"},\"headline\":\"Exemple de politique d\u2019achats responsable\u202f: comment transformer sa strat\u00e9gie achats\u2009?\",\"datePublished\":\"2024-08-19T10:26:07+00:00\",\"dateModified\":\"2024-08-19T10:26:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\"},\"wordCount\":1422,\"publisher\":{\"@id\":\"https:\/\/www.manutan.fr\/blog\/#organization\"},\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\",\"url\":\"https:\/\/www.manutan.fr\/blog\/general\/exemple-politique-achats-responsable-transformer-achats\/\",\"name\":\"Exemple de politique d\u2019achats responsable\u202f: comment transformer sa strat\u00e9gie achats\u2009? 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