{"id":34918,"date":"2025-06-03T11:31:22","date_gmt":"2025-06-03T09:31:22","guid":{"rendered":"https:\/\/www.manutan.fr\/blog\/?p=34918"},"modified":"2025-06-03T11:31:22","modified_gmt":"2025-06-03T09:31:22","slug":"strategie-rse-entreprise-definition-enjeux","status":"publish","type":"post","link":"https:\/\/www.manutan.fr\/blog\/general\/strategie-rse-entreprise-definition-enjeux\/","title":{"rendered":"Strat\u00e9gie RSE en entreprise : quelle est sa d\u00e9finition et quels sont ses enjeux ?"},"content":{"rendered":"<h2 aria-level=\"2\"><span data-contrast=\"none\">Qu\u2019est-ce que la RSE\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Le sigle \u00ab\u2009RSE\u2009\u00bb signifie \u00ab\u2009responsabilit\u00e9 soci\u00e9tale des entreprises\u2009\u00bb. Cette expression d\u00e9signe <\/span><b><span data-contrast=\"auto\">la prise en compte des r\u00e9percussions de l\u2019activit\u00e9 de l\u2019entreprise d\u2019un point de vue environnemental et social<\/span><\/b><span data-contrast=\"auto\">. La <\/span><a href=\"https:\/\/www.iso.org\/iso-26000-social-responsibility.html\"><span data-contrast=\"none\">norme ISO\u202f26000<\/span><\/a><span data-contrast=\"auto\"> donne une d\u00e9finition de cette notion et entend cr\u00e9er un cadre pour les entreprises. La RSE est envisag\u00e9e comme <\/span><b><span data-contrast=\"auto\">un ensemble de bonnes pratiques pouvant sans cesse \u00eatre am\u00e9lior\u00e9es.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il faut savoir que cette norme est n\u00e9e apr\u00e8s 5\u202fans de discussions impliquant un grand nombre de parties prenantes, dont des repr\u00e9sentants de gouvernements, des ONG, des industriels, des groupes de consommateurs ou des repr\u00e9sentants des travailleurs.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La norme ISO\u202f26000 identifie <\/span><b><span data-contrast=\"auto\">6\u202fquestions centrales<\/span><\/b><span data-contrast=\"auto\">, que l\u2019on peut consid\u00e9rer comme les 6\u202fpiliers de la RSE\u202f:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les droits de l\u2019Homme\u2009;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les conditions de travail\u202fet la qualit\u00e9 de vie au travail\u2009;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">L\u2019impact environnemental\u2009;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">L\u2019\u00e9thique des pratiques\u2009;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">La pr\u00e9occupation des consommateurs\u2009;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Le d\u00e9veloppement local et l\u2019aide aux communaut\u00e9s.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En d\u00e9veloppant sa strat\u00e9gie RSE, l\u2019entreprise fait entrer ces th\u00e9matiques dans le d\u00e9veloppement de chacun de ses projets.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Comment est n\u00e9 le concept de RSE\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Plusieurs \u00e9bauches du concept de RSE sont apparues dans l\u2019histoire, initialement pour introduire des r\u00e8gles morales au sein du milieu des affaires. L\u2019\u00e9conomiste Howard Bowen d\u00e9veloppe la th\u00e9orie dans \u00ab\u2009La responsabilit\u00e9 sociale du businessman\u2009\u00bb en 1953. Cet ouvrage interroge le r\u00f4le de l\u2019entreprise au sein de la soci\u00e9t\u00e9 et les moyens de r\u00e9gulation de l\u2019entreprise afin de pr\u00e9server l\u2019int\u00e9r\u00eat public.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le concept de RSE \u00e9volue au fil du temps et est<\/span><b><span data-contrast=\"auto\"> influenc\u00e9 par celui du d\u00e9veloppement durable<\/span><\/b><span data-contrast=\"auto\">, qui appara\u00eet initialement en 1992, lors du Sommet de Rio. En 2011, <\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=celex%3A52011DC0681\"><span data-contrast=\"none\">la Commission europ\u00e9enne d\u00e9finit la RSE<\/span><\/a><span data-contrast=\"auto\"> comme \u00ab\u2009<\/span><i><span data-contrast=\"auto\">un concept qui d\u00e9signe l\u2019int\u00e9gration volontaire, par les entreprises, de pr\u00e9occupations sociales et environnementales \u00e0 leurs activit\u00e9s commerciales et leurs relations avec leurs parties prenantes<\/span><\/i><span data-contrast=\"auto\">\u2009\u00bb.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Quelles diff\u00e9rences entre d\u00e9veloppement durable et RSE\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Le d\u00e9veloppement est un objectif global que se sont fix\u00e9 les Nations Unies. Il a pour but d\u2019\u0153uvrer au d\u00e9veloppement d\u2019une \u00e9conomie prosp\u00e8re, qui ne porte atteinte ni \u00e0 l\u2019environnement naturel ni aux personnes, tout <\/span><b><span data-contrast=\"auto\">en pr\u00e9servant les ressources pour les futures g\u00e9n\u00e9rations<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La RSE, quant \u00e0 elle, ne concerne que <\/span><b><span data-contrast=\"auto\">l\u2019influence de l\u2019entreprise sur son environnement<\/span><\/b><span data-contrast=\"auto\">. Cette zone d\u2019influence (ou \u00e9cosyst\u00e8me) est vaste et touche des acteurs vari\u00e9s. En interne, il s\u2019agit des collaborateurs. En externe, ce sont les clients, les partenaires, les fournisseurs et les prestataires. Il est aussi possible d\u2019inclure les \u00e9lus locaux et l\u2019opinion publique.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Depuis l\u2019adoption par les membres de l\u2019ONU de <\/span><a href=\"https:\/\/sdgs.un.org\/2030agenda\"><span data-contrast=\"none\">l\u2019Agenda\u202f2030<\/span><\/a><span data-contrast=\"auto\">, la conception du d\u00e9veloppement durable se focalise davantage sur la cause environnementale et la justice sociale. Ce document regroupe <\/span><b><span data-contrast=\"auto\">17\u202fobjectifs pour le d\u00e9veloppement durable<\/span><\/b><span data-contrast=\"auto\"> dont un grand nombre implique des actions de la part des entreprises. La norme ISO\u202f26000 \u00e9tablit, par ailleurs, des liens entre la RSE et ces objectifs.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Comment cr\u00e9er une strat\u00e9gie RSE en entreprise\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Si elle s\u2019appuie sur la norme ISO\u202f26000, l\u2019entreprise doit int\u00e9grer <\/span><b><span data-contrast=\"auto\">deux pratiques pour d\u00e9velopper et <\/span><\/b><b><span data-contrast=\"auto\">r\u00e9ussir sa strat\u00e9gie RSE<\/span><\/b><span data-contrast=\"auto\">. Elle doit d\u2019une part d\u00e9finir les axes de d\u00e9veloppement environnementaux et sociaux de sa strat\u00e9gie RSE. D\u2019autre part, elle doit identifier les parties prenantes qui font partie de son \u00e9cosyst\u00e8me et ouvrir un dialogue avec elles.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Une strat\u00e9gie d\u00e9marre par <\/span><b><span data-contrast=\"auto\">un diagnostic<\/span><\/b><span data-contrast=\"auto\">. Chaque service de l\u2019entreprise fait le point sur ses pratiques. Les donn\u00e9es chiffr\u00e9es et les conclusions des retours des collaborateurs servent de base pour d\u00e9finir des axes d\u2019am\u00e9lioration dans sa gestion.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il est ensuite temps de construire <\/span><b><span data-contrast=\"auto\">un plan strat\u00e9gique<\/span><\/b><span data-contrast=\"auto\">, d\u00e9coup\u00e9 en missions r\u00e9parties sur un calendrier. Dans l\u2019id\u00e9al, cette \u00e9tape est co-construite par un ou plusieurs groupes de travail r\u00e9unissant des profils vari\u00e9s (m\u00e9tier, niveau hi\u00e9rarchique, anciennet\u00e9\u2026). <\/span><b><span data-contrast=\"auto\">Des priorit\u00e9s sont d\u00e9finies<\/span><\/b><span data-contrast=\"auto\"> parmi les enjeux identifi\u00e9s afin de choisir comment \u00e9chelonner les actions. Pour \u00e9valuer au mieux l\u2019efficacit\u00e9 de la strat\u00e9gie, <\/span><b><span data-contrast=\"auto\">des indicateurs sont choisis<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Une strat\u00e9gie RSE ne peut \u00eatre un succ\u00e8s que si l\u2019ensemble de l\u2019entreprise et de son \u00e9cosyst\u00e8me s\u2019engagent. Il est donc imp\u00e9ratif de communiquer sur la mise en \u0153uvre de la strat\u00e9gie pour g\u00e9n\u00e9rer de l\u2019engagement chez les collaborateurs comme chez les partenaires.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En amont de l\u2019application de ces nouvelles mesures, il est conseill\u00e9 <\/span><b><span data-contrast=\"auto\">de former les \u00e9quipes aux enjeux de la RSE<\/span><\/b><span data-contrast=\"auto\">. Il s\u2019agit de sensibiliser les dirigeants, les managers et, dans l\u2019id\u00e9al, l\u2019ensemble des collaborateurs. La d\u00e9marche RSE est souvent impuls\u00e9e par le service qualit\u00e9. Toutefois, si la taille de la structure le permet, un responsable RSE d\u00e9di\u00e9 peut \u00eatre nomm\u00e9.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Une d\u00e9marche RSE relevant de l\u2019am\u00e9lioration continue, il est essentiel de <\/span><b><span data-contrast=\"auto\">faire le point r\u00e9guli\u00e8rement sur son efficacit\u00e9<\/span><\/b><span data-contrast=\"auto\">. Elle doit peu \u00e0 peu s\u2019int\u00e9grer \u00e0 la strat\u00e9gie globale de l\u2019entreprise jusqu\u2019\u00e0 devenir sa raison d\u2019\u00eatre.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Quels sont les enjeux strat\u00e9giques de la RSE\u2009?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">La RSE est avant tout source de performance<\/span><\/b><span data-contrast=\"auto\"> pour l\u2019entreprise. Une strat\u00e9gie RSE pousse en effet l\u2019organisation \u00e0 repenser ses strat\u00e9gies existantes en s\u2019interrogeant sur ses impacts. Elle revoit ses pratiques, ses processus internes, s\u2019int\u00e9resse \u00e0 l\u2019\u00e9thique de ses partenaires\u2026 Ces r\u00e9flexions permettent \u00e0 l\u2019entreprise d\u2019identifier des axes d\u2019am\u00e9lioration RSE et de <\/span><b><span data-contrast=\"auto\">mettre en place un plan d\u2019action<\/span><\/b><span data-contrast=\"auto\"> dont les r\u00e9sultats am\u00e9liorent la RSE, mais aussi sa productivit\u00e9 et ses performances financi\u00e8res globales.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lorsqu\u2019une entreprise d\u00e9ploie une strat\u00e9gie RSE, elle acc\u00e9l\u00e8re la <\/span><b><span data-contrast=\"auto\">transition \u00e9cologique des acteurs de son secteur d\u2019activit\u00e9<\/span><\/b><span data-contrast=\"auto\"> et contribue \u00e0 son am\u00e9lioration globale, par exemple, en d\u00e9veloppant un r\u00e9seau de partenaires autour de l\u2019\u00e9conomie circulaire. Elle soutient alors des organisations engag\u00e9es et participe au d\u00e9veloppement de leur activit\u00e9.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il en va de m\u00eame des achats responsables. Une politique d\u2019achat tourn\u00e9e vers des fournisseurs \u00e9thiques et des produits durables contribue \u00e0 <\/span><b><span data-contrast=\"auto\">l\u2019am\u00e9lioration globale de tout un domaine d\u2019activit\u00e9<\/span><\/b><span data-contrast=\"auto\"> et au d\u00e9veloppement de l\u2019offre de biens et services durables.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La strat\u00e9gie RSE en entreprise s\u2019int\u00e9resse <\/span><span data-contrast=\"auto\">au bien-\u00eatre des collaborateurs<\/span><span data-contrast=\"auto\">, ce qui am\u00e9liore leur s\u00e9curit\u00e9 et leur motivation. Le volet social comprend aussi un aspect inclusion, qui permet d\u2019apporter <\/span><b><span data-contrast=\"auto\">une diversit\u00e9 propice \u00e0 l\u2019innovation et \u00e0 la cr\u00e9ativit\u00e9<\/span><\/b><span data-contrast=\"auto\">. En montrant une volont\u00e9 de s\u2019am\u00e9liorer et en adoptant des pratiques de plus en plus \u00e9thiques, l\u2019entreprise gagne davantage l\u2019adh\u00e9sion de ses collaborateurs. Ils d\u00e9veloppent plus facilement un sentiment d\u2019appartenance lorsque l\u2019organisation dans laquelle ils travaillent et son \u00e9cosyst\u00e8me partagent ses valeurs et sont porteurs de sens.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le d\u00e9veloppement d\u2019une strat\u00e9gie RSE est aussi un enjeu de d\u00e9veloppement commercial. La prise en compte des crit\u00e8res RSE devient <\/span><span data-contrast=\"auto\">essentielle pour fid\u00e9liser les clients<\/span><span data-contrast=\"auto\"> et acqu\u00e9rir de nouveaux march\u00e9s. De plus en plus d\u2019entreprises et de collectivit\u00e9s incluent des clauses RSE dans leurs contrats et appels d\u2019offres. Les labels et certifications RSE deviennent d\u2019incontournables signes d\u2019engagement.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Approfondissez vos connaissances sur le sujet et d\u00e9couvrez nos conseils pour vous lancer dans la RSE en t\u00e9l\u00e9chargeant notre livre blanc \u00ab\u2009Responsabilit\u00e9 Soci\u00e9tale des Entreprises\u2009\u00bb.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que la RSE\u2009?\u00a0 Le sigle \u00ab\u2009RSE\u2009\u00bb signifie \u00ab\u2009responsabilit\u00e9 soci\u00e9tale des entreprises\u2009\u00bb. Cette expression d\u00e9signe la prise en compte des [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":34486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1427],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie RSE en entreprise : quelle est sa d\u00e9finition et quels sont ses enjeux ? - Manutan blog<\/title>\n<meta name=\"description\" content=\"Retrouvez la d\u00e9finition d\u2019une strat\u00e9gie RSE et d\u00e9couvrez quels sont ses enjeux pour les entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manutan.fr\/blog\/general\/strategie-rse-entreprise-definition-enjeux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie RSE en entreprise : quelle est sa d\u00e9finition et quels sont ses enjeux ? 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